Morita was an advocate for all the products made by Sony. In 1957, it produced a pocket-sized radio (the first to be fully transistorized), and in 1958, Morita and Ibuka decided to rename their company Sony (derived from “sonus”–Latin for “sound”-and Sonny-boys the most common American expression). In 1949, the company developed magnetic recording tape and in 1950, sold the first tape recorder in Japan. Morita’s family invested in Sony during the early period and was the largest shareholder

This summary describes the ups and downs of the journey and the secrets behind Sony's global success.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read 'Made in Japan' and discover the story behind the technology giant and why so many of its ideas have been implemented by others.On May 7, 1946, Morita and Ibuka founded Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation, the forerunner of Sony Corporation) with about 20 employees and initial capital of ¥190,000. In their book, the authors reveal how the company realised that marketing would be as important as the product itself. The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: 'Made in Japan: Akio Morita and Sony'.This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book 'Made in Japan' tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader.

This summary describes the ups and downs of the journey and the secrets behind Sony's global success.Added-value of this summary:- Save time- Understand key concepts- Expand your knowledgeTo learn more, read 'Made in Japan' and discover the story behind the technology giant and why so many of its ideas have been implemented by others. Made in Japan Review and Analysis of Morita, Reingold and Shimomura's Book 9782511016039 37 EBook application/pdf BusinessNews Publishing The must-read summary of Akio Morita, Edwin Reingold and Mitsuko Shimomura's book: 'Made in Japan: Akio Morita and Sony'.This complete summary of the ideas from Akio Morita, Edwin Reingold and Mitsuko Shimomura's book 'Made in Japan' tells the story behind the fascinating journey of Sony, right from its early rocky stages to their status as a world leader.

Made in japan akio morita and sony